SNL $5M

SNL Strategic Framework · Adopted June 2026

SuperNova Leap will reach $5M ARR by 2031 — funded entirely by its own revenue.
$800K is enough. We will not borrow. We will not raise.
Three families draw $10K/month each. The business funds the lives it exists to serve.
This is not a forecast. This is a declaration.

1. The Three Pillars

$2.5M

Pillar 1 — Priority

Veriscope Project

ULT vault monitoring product. Cascade model prototypes, product launch, marketing infrastructure, and production line. The flagship revenue driver.

Wil + John

$2M

Pillar 2

Productize the Knowledge

Package 38 years of ULT expertise into scalable offers. Retainers, audit packages, training — knowledge that sells without consuming Wil and John's hours.

Manny (John + Wil assist)

$500K

Pillar 3

Retain & Expand Existing

Pricing restructure. Existing client expansion. Referral dignity. Foundation that funds the growth.

Manny, John, Wil

2. Revenue Milestones

$800K

Current. $440K after draws.

$1.15M

Pricing restructure · First retainers · Content live · Veriscope prototypes

$1.66M

10+ retainer clients · Audit package launched · Veriscope production · Outbound predictable

$2.39M

Training product live · Sales compounding · Manny full-time

$3.44M

Authority position · Inbound dominates · Margins expand

$5M

$5M ARR · No debt · No dilution · Organic from $800K

3. Family Draws (non-negotiable)

Manny

$10K

/ month

John

$10K

/ month

Wil

$10K

/ month

Total Draw

$30K

/ month · $360K/year

Year	Revenue	Draws	Remaining	Draw %
Now	$800K	$360K	$440K	45%
Y1	$1.15M	$360K	$790K	31%
Y2	$1.66M	$360K	$1.30M	22%
Y3	$2.39M	$360K	$2.03M	15%
Y4	$3.44M	$360K	$3.08M	10%
Y5	$5M	$360K	$4.64M	7%

4. Current Overhead & Tax Estimate — Owned by John

John owns this section. He is the QuickBooks expert. All figures below to be validated and updated by John.

Item	Estimated Annual	% of $800K	Status
Family Draws (3 × $10K/mo)	$360,000	45%	Fixed
Ops & Admin (insur., rent, software, phones, travel)	$???	—	John to Populate
Class Tracking (QuickBooks — tax allocation on books)	$???	—	John to Populate
Estimated Tax Obligation (~25-30% of net)	$???	—	John to Populate
True Surplus Available for Growth	$???	—	Auto-calc After Above

Action: John pulls last 12 months of P&L from QuickBooks and populates within 14 days.

5. Growth Sequence — How $800K Becomes $5M

What Each Term Means

Term	Definition
Pricing Restructure	Review every client engagement against market rates for 38-year ULT expertise. Raise prices where SNL is undercharging. Immediate revenue uplift, zero cost. John leads client conversations.
Retainer	Ongoing monthly advisory relationship. Client pays a fixed fee for access to SNL expertise — troubleshooting, compliance guidance, operational consulting. Not hourly. Not project-based. Recurring revenue.
Audit Package	Structured compliance and operational audit of a client's ULT facility. Delivers a written report with findings, risks, and recommendations. Sold as a fixed-price engagement. Leads naturally into retainers.
Content Engine	LinkedIn articles, white papers, and industry publications that demonstrate the 38-year knowledge moat. Builds inbound lead flow over time. Manny writes with AI assistance. $0 marginal cost.
Training Product	Packaged educational offering — could be an online course, a workshop series, or a certification program — teaching ULT best practices to facility operators. Scales without Wil or John's time per sale.

💰

$800K
Existing Revenue

📈

Pricing
Restructure
$0 cost

🔬

Veriscope
Prototypes & Launch
Pillar 1

🤝

First
Retainers
Recurring revenue

📋

Audit
Package
Funded by retainers

📝

Content
Engine
$0 marginal cost

🎓

Training
Funded by surplus

🚀

$5M
No debt
No dilution

6. Phase 1 — Next 90 Days ($0 new cost)

#	Promise	Owner	By-When	Exit Condition	Cost
1	Pricing restructure analysis	Manny	45 days	Current vs. market. Revenue impact modeled. John + Wil reviewed.	$0
2	New pricing implemented	John + Manny	90 days	Client communications sent. New rates effective. No core client lost.	$0
3	First 5 client conversations	John, Manny, Wil	30 days	Scheduled. Listening — not selling. What do they need? What would they pay? What is the real demand?	$0
4	Client offer shaped from demand	Manny + Wil	90 days	One-page offer derived from real conversations. Offer type (retainer, audit, or other) determined by demand signals. First client identified.	$0
5	First 3 content pieces drafted	Manny + AI	60 days	Drafted — not published. 38-year moat demonstrated. Ready for John + Wil review before publication.	$0
6	100 target accounts mapped	John + Wil	90 days	Company, contact, why SNL, current provider if known. 100 accounts minimum.	$0
7	Books reviewed — overhead, class tracking & tax updated	John	14 days	Section 4 above populated with real QuickBooks numbers. Class tracking implemented.	$0

7. Cadence — Reliability Reviews (John's client spreadsheet integrated)

Cadence	What Happens	Who	The Question	Date
Weekly	For every active promise: kept? broken with cleanup? at risk? No reasons. No excuses. John's client spreadsheet reviewed — any client at risk?	Manny reviews portal → surfaces as needed	Where is your word?	Every Monday
Monthly	Pipeline review against created future. Are we on 44% pace? John presents client spreadsheet — renewals, expansions, at-risk accounts.	Manny + John + Wil	What does the future require now?	TBD
Quarterly	Full strategy review. Pillars still right? Promises in integrity? Future still calling us forth? John presents full financials from QuickBooks.	Manny + John + Wil	Are we still living into this?	TBD
Annually	Revenue checkpoint vs. milestone. Governance alignment. Full financial audit.	Manny + John + Wil	Is the word being kept?	TBD

John's client spreadsheet — the master list of all active clients, revenue per client, renewal dates, and expansion opportunities — is the reference document for all reliability reviews. It lives in QuickBooks and is surfaced at every review.

8. What Will Try to Kill This

"The industry doesn't move that fast"

Payoff: Being right. Safety of the known.

Cost: $5M dies. The default future wins.

"I'm the only one who can do this"

Payoff: Being essential.

Cost: Nothing scales. Wil stays the bottleneck.

"We can't charge that much"

Payoff: Avoiding the discomfort of hearing "no."

Cost: Surplus never materializes. Growth starves.

"Let's be realistic"

Payoff: Comfort. No risk of public failure.

Cost: $1.2M and called it success.

"We need more money to grow"

Payoff: Justifying inaction.

Cost: $800K is enough. We just have to sell before we build.

9. The John & Wil Conversation

"We've agreed to organic growth. We've agreed the business funds our families — $10K/month each, flat as we grow. Here's what that looks like as a created future: $5M in 5 years, funded by what we already have. The draws are sacred. The growth is funded by what remains. This framework is what that looks like — the pillars, the promises, the cadence. I'm not asking anyone to believe it's realistic. I'm asking: is this a future you are willing to live into? If you are, we build it. If you're not, say so — and we'll be complete about what's possible from here."

Note: This is an invitation — not a persuasion. They must be free to decline. Force is the negation of power.

10. This Portal — What It Does

Function	Description
Conversational Domain	The single source of truth for the SNL $5M strategy. Not a status report. The place where the declaration lives and promises are visible — every time Manny, John, and Wil log in.
Declaration Front & Center	$5M by 2031 — visible on every login for Manny, John, and Wil. The created future is the first thing they see.
Live Promise Tracking	Every Phase 1 promise with owner, by-when, and status. Updated weekly.
Revenue Tracker	Current ARR vs. milestone. Draw visibility. Surplus calculation.
Reliability Review Log	Weekly: "Where is your word?" entries visible. Broken words surfaced — not hidden. Cleanup protocol tracked. John's client spreadsheet integrated.
Racket Watch	The five rackets visible. Any partner can call a racket when they see it.

11. Operating Principles

The created future, not the default. We operate from $5M looking back — not from $800K projecting forward.
Integrity is workability. Broken words are technical failures to repair — not personal failures to hide.
No one grades their own homework. The checker is always separate from the maker.
Requests are declinable. Force is the negation of power. A real request can be declined.
Sell before building. Demand shapes the offer. Nothing is built on speculation.
Context is decisive. This portal IS the context. Protect it. Keep it current. Let it call us forth.

SNL Strategic Framework · Adopted June 2026 · $5M by 2031
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